
PROJECTS
Transformative strategies in innovation, sustainability, and creative excellence.
At House of Innovation, we lead transformative strategies that seamlessly combine cutting-edge technology, creative direction, and sustainability to help brands thrive in an ever-evolving digital world. With a proven track record of pioneering digital experiences in fashion, retail, and technology, our portfolio reflects our commitment to driving growth, fostering innovation, and creating meaningful consumer engagement. From sustainable fashion solutions to immersive digital activations, we empower brands to redefine their future and succeed in the digital age.

Coca Cola x Rosalia
In a powerful fusion of music, art, and branding, Coca-Cola collaborated with global sensation Rosalía to create bold, custom packaging and dynamic content. Our role was to support their marketing initiative by strategically aligning with Rosalía’s vibrant aesthetic and amplifying Coca-Cola’s cultural relevance across digital platforms. The campaign resonated deeply with younger audiences, driving increased social media engagement, sparking conversations, and solidifying Coca-Cola's connection to the next generation. This collaboration successfully bridged the gap between art, music, and branding, showcasing the power of creative synergy.
H&M x Masie Williams
H&M made waves in the fashion industry with the launch of its first-ever virtual fashion collection, blending digital and physical worlds to create an innovative experience. We played a pivotal role in shaping this groundbreaking campaign, where the brand invited consumers to experience virtual garments through interactive technology. The campaign was further amplified by Maisie Williams, Game of Thrones actress and Global Sustainability Ambassador, who championed the collection’s sustainable approach. This initiative not only drove digital engagement and customer interaction with the collection but also positioned H&M as a leader in integrating technology with style while emphasizing sustainability.

Coca Cola
For Coca-Cola’s Dreamworld campaign, we were instrumental in shaping the initial strategy for the brand’s augmented reality (AR) initiative. This experience was designed to drive engagement by connecting Coca-Cola’s new cans and bottles with a QR code that unlocked exclusive AR content for users. The experience was further amplified at Tomorrowland, where the campaign’s digital elements came to life on a massive scale. Our strategy enabled Coca-Cola to leverage innovative digital experiences to engage with consumers in a fresh and exciting way, pushing the boundaries of interactive marketing and further elevating the brand's digital presence.


Nike x Patta
For the Nike x Patta collaboration, we played a key role in delivering a high-impact, global campaign that celebrated Air Max's legacy. Our efforts included driving community engagement through exclusive events, live interviews with Patta’s founders, and an interactive SNKRS App Scavenger Hunt that featured hidden content and exclusive product drops. This campaign drove significant social media impressions and brand visibility, showcasing our expertise in creating immersive brand experiences that foster community connection and enhance consumer engagement.

Calvin Klein
We led the innovation of Calvin Klein's global product lines, focusing on integrating advanced technologies and sustainable solutions. Our approach blended cutting-edge innovations with bio-based materials and circular processes, ensuring products not only met high performance standards but also aligned with the brand's sustainability goals. By embedding engineered solutions and promoting sustainable innovation across product development and processes, we helped reinforce Calvin Klein's leadership in both fashion and eco-conscious innovation. This collaboration further solidified the brand’s commitment to shaping the future of fashion with products that prioritize both performance and sustainability.
adidas
We supported Adidas Originals in launching their first-ever collection of virtual wearables, creating an immersive experience during Miami Art Week. The event, (Probably) Real, blended physical and virtual worlds to showcase Adidas’ innovative digital fashion collection. Our role centered around curating an interactive experience that used immersive AR technology and virtual try-on solutions, allowing attendees to engage with Adidas’ Web3 universe and experience the Virtual Gear collection. This groundbreaking event demonstrated the potential of virtual fashion, combining artistic creativity with advanced technology to elevate Adidas Originals as a leader in the metaverse.


Jacquard By Google
x Calvin Klein
We collaborated with Calvin Klein and Google’s Jacquard™ technology to bring the first-ever smart jeans to life, integrating touch and gesture interactivity into fashion. Our role involved overseeing the strategy and feasibility, working closely with designers, tech engineers, and manufacturers to ensure the successful execution of this innovative product. The jeans, when paired with a phone, allow users to interact with music, navigation, and calls through simple gestures on the pocket. This groundbreaking project exemplified how fashion and technology can seamlessly merge to create products that elevate both style and functionality.
Google ATAP
We collaborated with Google ATAP to showcase innovative AR and ambient computing technologies that merge the physical and digital retail experiences. This groundbreaking integration was introduced at the WWD Metaverse Symposium in Paris, where Ivan Poupyrév, Director of Engineering, demonstrated how Google’s advanced AR technology could enhance customer engagement by blending virtual experiences seamlessly with physical retail environments.


Jean Paul Gaultier
We partnered with Jean Paul Gaultier to create an innovative, immersive AR experience for their iconic perfume, Divine. Our role spanned from strategy and feasibility to production, marketing, and global implementation across 25 cities worldwide. The experience blended heritage with cutting-edge technology, showcasing the brand’s signature bustier through an interactive AR Mirror. This sensory journey redefined how consumers engage with luxury fragrances, offering an unforgettable fusion of tradition and the future of perfume experiences.
Tommy Hilfiger x
Shawn Mendes
For the Tommy Hilfiger x Shawn Mendes collection, we took the lead in researching and identifying innovative sustainable solutions for the brand. Through our strategic approach, we discovered Recycrom™ Dye, a revolutionary dye technology that utilizes recycled textile fibers from pre-consumer clothing and manufacturing waste. This sustainable solution transforms these fibres into a fine powder used to dye new fabrics, offering a sustainable alternative to traditional dyeing processes. Our efforts helped aligning with both Tommy Hilfiger’s and Shawn Mendes’s commitment to environmental responsibility and showcasing the power of innovation in driving positive change in the fashion industry.


Drunk Elephant x Sephora
At the SEPHORiA NYC event, we delivered an immersive AR mirror experience that captivated over 90K visitors. This interactive installation allowed attendees to virtually "try on" products in real-time, creating an engaging and personalized shopping experience. By integrating cutting-edge AR technology, we enhanced customer interaction and drove brand awareness, ensuring a memorable, innovative experience that bridged the gap between digital and physical retail. This successful activation showcased the power of AR in elevating in-store experiences.
Calvin Klein x RAF Simons
Under the creative direction of Raf Simons, we played a key role in shaping the RTW women's collection under CALVIN KLEIN 205W39NYC. Working closely with Raf’s vision, we were responsible for managing the product development from the ground up, ensuring it aligned with the luxury brand’s new identity. We provided strategic processes development to reinforce the brand’s repositioning, ensuring that every touchpoint reflected Raf Simons' groundbreaking approach to modern luxury.


Salomon XT6
To celebrate Salomon’s 75th anniversary and the 10th anniversary of its iconic XT-6, We led the digital campaign content, paying homage to this beloved sneaker. We collaborated with key influencers to bring the XT-6 to life in the digital space, creating powerful visual effects that showcased the sneaker’s legacy. Through innovative digital dressing, we seamlessly integrated the XT-6 into each influencer's personal style, amplifying the sneaker’s impact and narrative across social media.
Lolë
We spearheaded a transformative project to align Lole’s brand with its core values of sustainability and well-being. By transitioning Lole’s yoga mats from petroleum-based materials to bio-based alternatives, we drastically reduced the brand’s environmental footprint. This innovative shift not only reinforced Lole’s commitment to eco-friendly practices but also made the company PVC-free. We helped strengthen its positioning as a forward-thinking brand prioritising both customer health and the planet, while supporting its overall mission of sustainability.


Brokenwood
We led the creative direction of music artist video clips, crafting visually captivating narratives that complemented the artist's vision. Our team developed innovative concepts, blending cinematic storytelling with dynamic visuals, ensuring each video stood out in the highly competitive music industry. We created music videos that not only resonated with the audience but also elevated the artist’s brand. We delivered creative, engaging content that leaves a lasting impact.